Once the organizational ‘as-is’ has been broadly defined, the elements of the new organization are developed on the basis of internal capabilities (culture) and most likely current and future relevant externalities that leverage organizational uniqueness to exploit markets where the enterprise does business. We establish transition timelines and road maps, identify appropriate communication vehicles, and establish “change management” task forces to alert the workforce about what to expect. The end point of this process is a management structure that precisely matches a company’s strategic imperatives, competencies and unique ways of doing business, while providing the tools that can enable a downstream energy business to better meet new market and regulatory risks, manage capacity, and increase margins in a sustainable manner.